Day one. Contracts signed. Today we lay out the playing board — who, how, where, when — so the next twelve months walk themselves.
Today's job was laying out the map so we both know which tile is whose. Three things settled in the room.
Trello for tasks · Discord for chat · Google Drive for files. Built around tools both teams already use — zero ramp time.
One monthly check-in while pre-sample. Bi-weekly once the physical sample is signed off and the campaign run-up begins.
Brand kit, tribe art, marketing templates, translation framework, plus subdomain access — Midjiwan delivers within 30 days.
Crowdfunding campaign live by Q4 2026. First landing-page variant up within 2 weeks. This portal becomes the live home — interactive, contact-fillable, whitelist-protected.
Each tile has a backstop date written into the partnership. We don't get to slip them silently.
Brand kit · translations · two manufacturer quotes · marketing plan drafted
Physical production sample signed off by Midjiwan in writing
Kickstarter or Gamefound campaign live · audience beyond Polytopia
Backers fulfilled · distributor LOIs in Nordic / UK / DE / USA · retail open
10k Y1 · 28k Y2 · 45k Y3 cumulative · auto-renew if targets hit
The license is wide enough for both a tight card game and a richer board-game variant — plus a cosmetic promise tied to physical purchase.
Where does Midjiwan's hand stop and Nordic Pirates' begin on Deluxe mechanics? Working hypothesis — Midjiwan owns IP fidelity & approval; Nordic Pirates owns physical / mechanical design with Midjiwan sign-off. Confirm or refine.
Every commitment needs a named human on each side. We'll fill the columns live.
| Function | Nordic Pirates AB | Midjiwan AB |
|---|---|---|
| Project lead | Lucas | TBD |
| Creative · IP approval | Lucas (briefs) | Christian / Felix |
| Production · manufacturing | TBD | — |
| Marketing lead | TBD | TBD |
| Finance · reporting | Bengt (system) | TBD |
| Community · Discord | TBD | Midjiwan channels |
| Data & analytics | Bengt | read-only viewers |
Materials → 10 business days · silence = approved · Retail price → 20 business days · Marketing budget → 15 business days · silence = approved. Tracked by submission date in the workspace.
Three tools, three jobs. No new platforms to learn — both teams already operate here. This portal sits on top as the single shared view.
Currently static. Next iteration: whitelisted email login (only approved addresses) plus contact-fillable fields so both teams can update the contact map, statuses, and decisions directly. Lives at polytopia.pages.dev for now — domain TBD.
Monthly while we're still in pre-sample. Bi-weekly once the physical sample is signed off and the campaign run-up begins.
FIRST WED · 10:00 CEST · 60 MIN
EVERY OTHER TUE · 10:00 CEST · 30 MIN
Monthly settlement by the 10th · QC report within 30 days of each production run · IP infringement notification within 48 hours · Distributor LOIs within 9 months of campaign close. Each becomes a calendar reminder.
Hard deadline: 2 July 2026. What we need, in what format, with what priority.
| Asset | Why | Format | Priority |
|---|---|---|---|
| Brand guidelines | Logo, colour, typography, voice | PDF + Figma library | P0 |
| Tribe character art | Cards, packaging, marketing | Layered PSD / AI · 300 DPI | P0 |
| World & hex tile art | Board surface · hero scenes | Vector + raster | P0 |
| Marketing templates | Social, ads, video | Figma + After Effects | P1 |
| Translations FR · IT · DE · ES | Card text · rulebook · packaging | Versioned string sheet | P1 |
| Community access | Discord role · newsletter slot | Role grant + post calendar | P0 |
| "Off-brand" guidance | What Midjiwan never wants to see | Short doc / conversation | P0 |
Shared Drive: /Polytopia Paper/01_From_Midjiwan/ — Midjiwan uploads, Nordic Pirates references. Mirrored read-only into Notion as the Asset Library. Versioning by filename, not by overwrite.
First variant within 2 weeks. Campaign goes live Q4 2026. We need audiences beyond existing Polytopia players — the landing page reads cold to a board-game buyer.
| Window | Move |
|---|---|
| W1–W2 | Landing page v1 live · email capture · GA4 + pixel wired · subdomain pointed |
| W3–W6 | Polish · Polytopia Discord & newsletter tease · first influencer outreach lists |
| W7–W12 | Paid-acquisition test budget · board-game press & reviewer kit · UGC-friendly assets |
| Q3 | Pre-launch KS / Gamefound page · target 10k+ list before reveal |
| Q4 | Campaign live |
Canonical: subdomain on polytopia.io — inherits brand authority, Midjiwan grants DNS / CNAME access.
Defensive: grab .com to forward (memorability, print, email, lifecycle safety). See chat for full motivation.
Email tool TBD · Brevo under review
Year-1 marketing budget needs Midjiwan's written approval at least 60 days before launch. We submit two cases — bear & bull. Once line items are approved, we spend within ±15% of each line without per-transaction approval.
Not for resolution today. For scoping. Propose a 4-week design-discovery sprint and a written concept doc before any quotes go out.
Deluxe is the upper tier that lifts campaign ARPU. Kickstarter & Gamefound campaigns hit their numbers from the Deluxe and Collector tiers — the Base SKU is the on-ramp. The Deluxe concept needs to be lockable in time for the campaign page to sell it.
Four localized editions are guaranteed. Distribution priority is already fixed. We just need Midjiwan's data to refine within that frame.
| Translations | FR · IT · DE · ES — Midjiwan delivers |
| Distributor LOIs by Mo 9 | Nordic · UK · Germany · USA |
| Other markets | Subject to written agreement |
If the player base concentrates in NA + EN-Europe → English-first launch + later FR/DE rollout maximises Y1 units. If there's a heavier non-EN tail → batch-release localised editions in parallel. We can't decide until the data lands.
Real-time read-only access for Midjiwan is part of the deal. Designed clean from day one — no friction at audit time.
Midjiwan may audit once per calendar year on 30 days' written notice. Building the dashboard for clean export from day one removes any future friction.
Today through 2 July 2026. Eight moves, each owned.
| # | Owner | Action | Deadline |
|---|---|---|---|
| 01 | Joint | Trello board + Discord server + shared Drive set up · contact map filled | T+3 · 5 Jun |
| 02 | Midjiwan | Brand assets delivered to NP — logo, tribe art, hex tile art, brand guidelines | T+14 · 16 Jun |
| 03 | Midjiwan | Subdomain access — DNS for cardgame.polytopia.io delegated to NP | T+7 · 9 Jun |
| 04 | Nordic Pirates | Landing page v1 live on cardgame.polytopia.io · email capture · GA4 | T+14 · 16 Jun |
| 05 | Nordic Pirates | Portal upgrade — whitelisted email login + interactive contact filling | T+21 · 23 Jun |
| 06 | Nordic Pirates | Email tool decision — Brevo stay or switch (Kit / Beehiiv evaluated) | T+10 · 12 Jun |
| 07 | Midjiwan | Polytopia player data dump — countries, languages, tribe ranks, community sizes | T+14 · 16 Jun |
| 08 | Joint | Deluxe design-discovery sprint kickoff · 4-week scope | T+14 · 16 Jun |
| 09 | Nordic Pirates | Source ≥2 manufacturer quotes · presented for review | T+30 · 2 Jul |
| 10 | Nordic Pirates | Year-1 marketing budget draft — bear + bull — submitted to Midjiwan | T+30 · 2 Jul |
| 11 | Midjiwan | Translation framework · FR / IT / DE / ES string sheet | T+30 · 2 Jul |
| 12 | Joint | Game-skins concept locked · IP/tech path agreed (QR + Polytopia app) | T+30 · 2 Jul |
Park what we don't resolve. Nothing falls through.
Anything not resolved today gets tagged in the Notion Decisions Log with an owner + target-date. Nothing falls through the gaps.
The 12-month window is running. Today we agreed the path — from this week we walk it. Q4 2026 is the campaign go-live target.